Is an Elevator pitch worth it?
Do you think and Elevator pitch is worth it?
Elevator pitch means introducing your company quickly and
compellingly. Another name for elevator pitch is elevator speech or elevator
statement.
An elevator pitch therefore is a brief persuasive speech
that you use to spark interest in what your organization does. You can also use
them to create interest in a project, idea of product – or in yourself. A good
elevator pitch should last no longer than a short elevator ride of 20 – 30
seconds, hence the name. They should be interesting, memorable and succinct.
They also need to explain what makes you – or your organization, product or
idea unique.
For example you can use one to introduce your
organization to potential clients or customers. You can use them in your
organization to sell a new idea to your CEO or to tell people about the change
initiative that you are leading, you can even craft one to tell people what you
do for a living.
Elevator pitch is a succinct 20 – 30 seconds speech
geared to convince someone about a product or company. Having a good elevator
pitch ready can help entrepreneurs make the best of brief encounters with
potential investors at parties, business events or elevators. An elevator peach
is prime chance to make a good first impression and generate interest in the
company.
Elevator Pitch and Elevator Speech
An Elevator pitch and Elevator speech are very similar,
but a pitch is frequently delivered to investors in a more formal setting, and
you’ll likely have a presentation slide deck (also called a pitch deck) to help
you out. A pitch can also be delivered over a mail or even a stand-alone slide
deck that investors can view on their own time.
An elevator speech on the other hand is always delivered
verbally – it is a speech, after all. You can use your speech in a variety of
situations, but it’s often more suited to social situations or during a very
early introductory meeting where you have less time and just need to give an
off-the cuff description of what you do.

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