WHAT DID NOKIA DO WRONG?
What actually did Nokia do wrong? Where did they miss it? Were they not able to manage change? CHANGE MANAGEMENT It is how to initiate change continuously and incorporate that change into a managed corporate environment. It is a collective term for all approaches to prepare, support and help individuals, teams and organizations in making organization change. It managing change, it should be noted that change happens continuously and technology changes. Talking about technology changing we will look into the Iphone-Nokia case study. What did #Iphone do right? They explored , they went back to startup stage and of course they sought creative ways to bring new ideas/concepts to the market. What Nokia did wrong? They settled at looking at just efficiencies and things to do to improve what was already in the market. In their internal environment, they suffered from organizational fear and slow adaptation to their changing environment. ATTRIBUTES OF CHANGE · ...