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Before we answer this question, we first need to know why the question is asked in the first place. Why? 1.      The Interviewer is assessing your sales abilities and approach to selling. 2.      The interviewer want to see how confident you are when you are put on the spot Part of what you should not do when answering this question is that you should not talk about the benefits of the pen and how good its quality is. For example, “this is a great pen, it is smooth and it has a great feel!” 3 STEPS PROCESS TO ANSWER CONFIDENTLY 1.      Create demand: Ask the interviewer how often they use a pen. They might answer “I don’t use one that often, to be honest”. Then you say “You’re clearly a man of success, am I right in assuming you will sometimes use a pen to sign important sales and employment contracts?” They will answer “Yes, that’s correct”. Then you respond “By the way you have conducted this interview, and the prof...

  Nokia CEO ended his speech saying this “we didn’t do anything wrong, but somehow, we lost”. During the press conference to announce NOKIA being acquired by Microsoft, Nokia CEO ended his speech saying this “we didn’t do anything wrong, but somehow, we lost”. Upon saying that, all his management team, himself included, teared sadly. Nokia has been a respectable company. They didn’t do anything wrong in their business, however, the world changed too fast. Their opponents were too powerful. They missed out on learning, they missed out on changing, and thus they lost the opportunity at hand to make it big. Not only did they miss the opportunity to earn big money, they lost their chance of survival. The message of this story is, if you don’t change, you shall be removed from the competition. It’s not wrong if you don’t want to learn new things. However, if your thoughts and mindset cannot catch up with time, you will be eliminated. Conclusion: The advantage you have yest...

Negotiation is a give and take process between two or more parties (each with its own aims, needs and viewpoints) MYTHS AROUND NEGOTIATION ·         There must be a winner and a loser ·         Negotiation appears to involve conflict ·         Negotiation is not an option ·         Only cheap, petty people haggle ·         A good negotiator is manipulative THE RULE OF THUMB Let the situation determine the strategy and not the strategy the situation. THE NEGOTIATION PROCESS 1.      Prepare 2.      Discuss 3.      Propose 4.      Bargain In Negotiation, the Acronym BATNA is applied. BATNA stands for Best Alternative To Negotiated Agreement ·         When a proposal is bett...

What actually did Nokia do wrong? Where did they miss it? Were they not able to manage change? CHANGE MANAGEMENT It is how to initiate change continuously and incorporate that change into a managed corporate environment. It is a collective term for all approaches to prepare, support and help individuals, teams and organizations in making organization change. It managing change, it should be noted that change happens continuously and technology changes. Talking about technology changing we will look into the Iphone-Nokia case study. What did #Iphone do right? They explored , they went back to startup stage and of course they sought creative ways to bring new ideas/concepts to the market. What Nokia did wrong? They settled at looking at just efficiencies and things to do to improve what was already in the market. In their internal environment, they suffered from organizational fear and slow adaptation to their changing environment. ATTRIBUTES OF CHANGE ·   ...

  DATA DRIVEN SALES AND DATA MANAGEMENT What will a business man define data as? Any guess? Good guess, well, Data refers to the distinct facts and figures which together make up information. Data is often raw, unorganized facts that need to be processed. It is usually acquired through observation and may be quantitative or qualitative. Managing data can help: 1.      It can help handle large volumes of information 2.      Harness power of data and gain useful insights 3.      Personalize the customer experience 4.      Add value to customer interaction 5.      Identify the root cause of strategy failures and business issues in real time 6.      Reap revenues associated with data driven sales marketing. Information Data is in a raw form that is simple, random, or useless. However, once it is processed, organized and structured, and presente...

  First of all, what is a team? A team is a group of people with a full set of complementary skills required to complete a task, job or project. Team work enables the generation and cross-fertilization of value-adding ideas. Team work promotes: ·         Better problem-solving ability ·         Faster individual team member’s growth ·         Improved productivity ·         Better products ·         Effective service delivery ·         Customer satisfaction Team work differs from work group in several ways. WORK GROUP TEAM WORK Direct leadership Shared leadership Individual goal Common goal Skills are matched to individual Complementary skills Commun...

There are some expectation that customers or potential customers look out for before patronizing you or returning to patronize you, regardless of the kind of business you are into, these expectations are applicable: 1.      Reliability: This means doing what you said you will do, when you said you will do it and how you said you will do it. You should under-promise and over-deliver. 2.      Competency: Ability to have confidence and trust and being knowledgeable about the product or services you offer. 3.      Empathy: It is imaging what it is like being in the shoes of the person patronizing you. 4.      Responsiveness: Provide customer with prompt service; do not keep your customers waiting. 5.      Flexibility: To recognize the individuality of a customer and respond to them accordingly. 6.      Professionalism: It helps you to create a good first impres...

  OPERATIONS MANAGEMENT FOR BUSINESSES What do you think Operations management is? All that is done in a business to effectively and efficiently transform input and resources into useful output is Operation management; that is Input transformed into Output. Input to get ready when starting a business includes: Location, Process and Technology and Planning and Scheduling. Function of Operation Management 1.      Product design 2.      Job Description 3.      Planning and scheduling 4.      Right Technology 5.      Personnel and facilities 6.      Goals and standards 7.      Supply management 8.      Inventory Factors to consider when deciding where to locate your facility 1.      Proximity to your market 2.      Proximity to your supplies and the input materi...

  Do you think and Elevator pitch is worth it? Elevator pitch means introducing your company quickly and compellingly. Another name for elevator pitch is elevator speech or elevator statement. An elevator pitch therefore is a brief persuasive speech that you use to spark interest in what your organization does. You can also use them to create interest in a project, idea of product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 – 30 seconds, hence the name. They should be interesting, memorable and succinct. They also need to explain what makes you – or your organization, product or idea unique. For example you can use one to introduce your organization to potential clients or customers. You can use them in your organization to sell a new idea to your CEO or to tell people about the change initiative that you are leading, you can even craft one to tell people what you do for a living. Elevator pitch is a succinct 20 – 30 seconds ...